FAQ

How can I find out about Executive/Corporate headshots and staff group photos?  Just contact me and I will put together a specially priced packaged, depending on how many people will be participating.


A group of friends want to do pre-prom or pre-homecoming photos, can you do that?  I'd love to!  This is a great group-date activity and tons of fun.  Just email me for per person pricing--I try to keep it low and affordable for all my highschool fans :)


Can I bring my pet:  Well behaved pets are always welcome to participate in your photoshoot.


What is lifestyle custom photography? Unlike traditional studio photography, I capture the real moments of life in real surroundings with real light--giving you a memorable and unique photo that you will hopefully cherish forever! No dreary backdrops and "say cheese" here!  I like to do a mixture of timeless classic photographs, and some modern edgy ones too.

I want to give a newborn photoshoot as a gift to an expecting mom, can I do that?
You bet!  Just let me know and I'll get you a cute little gift certificate for you to wrap up!  They make great gifts to seniors too.

Do you photograph events?
I can be on call for small events, like first birthdays or family reunions, so that you can enjoy your party and leave the documenting up to me.

I have a great vintage chair--can I bring my own props?
Of course!  I encourage you to bring props, they make it fun!  I want you to have a variety of shots, from classic and timeless to funky and edgy.  Go for it!

How many pictures will I get from my photoshoot?
Even though we may take a hundred photos, I will edit and upload about 15-20 (ok, maybe lots more but for sure at least 15!) of the best ones for you to review and order.  If you decide to order the CD with high resolution digital files, I will include all your photos (edited and unedited) on the CD for you to do as you please. I usually average about 300 photos per session.

How are your prices compared to other photographers? 
I spent a lot of time reviewing the talent in our area, their prices and deciding on how to structure mine.  I do offer your entire shoot on a CD with all high resolution digital files and a copyright release which many photographers do not offer.  Most photographers want you to keep coming back for more prints.  I decided to offer the CD at a price that would make my time and effort worth it to me, yet still cost saving to you.

Do you offer custom birth or graduation announcements?  Holiday Cards?
Yes I do offer announcements at a reasonable price.  Please inquire to see designs.  On average, my announcements are about $2 per card.  This is comparable to most online stationary companies.  While they may advertise lower cost per card, keep in mind they might charge artwork fees, personalization fees, and shipping upon checkout.


Why Choose Custom Photography?
Article by Marianne Drenthe

Digital technology is brilliant.  The digital revolution has brought amazing flexibility and amazing amounts of control for the photographer, the hobbyist, the professional, the amateur.  With flexibility comes a price though.  Camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into all of this.

Even though you pay $1.99 for a print at your local drugstore and paying for film is pretty much a thing of the past (although you still pay for memory)  you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile:
“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local drug store?”

The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.

TIME of the CUSTOM PHOTOGRAPHER:
Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling an hour to your on location session.  Time break down:
  • session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
  • travel time TO session
  • 15-30 minutes prep time at client’s home
  • 90 minutes-2 hours with client photographing subject
  • travel time FROM session
  • 30-45 minutes uploading time from digital cards from camera to computer
  • 30-45 minutes time spent backing up the original images
  • 2-5 hours editing time to present you with a diverse gallery of edited images
  • 1 hour prep time getting ready for ordering
  • 2-3 hours time with client for ordering images
  • 1 hour sorting through and checking order
  • 30 minutes-1 hour prep time for delivery
  • 30 minutes-1 hour getting order shipped
  • any additional phone time or time needed for add on ordering, shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service.  This is time dedicated only to your session.  When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

COSTS of the CUSTOM PHOTOGRAPHER:
Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer.  Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography.  A good lens for portrait photography can run up $900 to $2500.  A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.

Then come lab costs for specialty products.  A good photographer knows the lab is integral to their success.  Photography labs dedicated to the professional photographer  often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.

Discussion other costs of running a photography business could take awhile so we’ll skip the intricate details.  There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.

APPLES to ORANGES:
Often times clients will mention to their photographer that X studio in the mall/department store only charges $25 for an 8×10 or they may mention other things related to discount photography chains.  The fact is those discount chains make their money on volume, not on customized 1:1 service.  According to several articles at the time, did you know that in February 2007 a rather well known discount department store that started in Arkansas closed down 500 of their portrait studios across the nation?  The reason is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them.  Interestingly enough – those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10).  The whole reason the big department stores began offering portrait studios in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments.  Your “PORTRAITS” are considered the true “loss leader”.

Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions.  You simply get a bare bones, “SAY CHEESE” experience.  Keep this in mind when selecting a photographer.

REPUTATION/EXPERTISE of the PHOTOGRAPHER:
Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part.  Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism.  A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography.  Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream?  They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc..

Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch.  To create good work good equipment, reliable equipment, back up equipment is a necessity.  The photographer who desires to be known as better/best/unparalelled reputation-wise knows that the most important thing they can do for their business is reliability and dependability.  This is how reputations get built.  Good work often is a wonderful side product of building that good reputation.

I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories.  The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.

Article by Marianne Drenthe